March market recap--RUFs rule
by David Whitlock
Even though the Florida auctions were split between February and March this year, March 2025 still managed to top last year’s performance in both unit volume and total dollar volume. A total of 615 Porsches crossed the block, generating $57,521,638 in sales, compared to 608 cars and $52,660,172 in March 2024. The only metric that slipped was the sell-through rate, which dipped slightly from 71% to 70%, but considering the increased volume, it was still a strong showing overall.
We got a bit ahead of ourselves in last month’s article, having already covered Florida Car Week, which included top results from both the February and March sales. But looking at non-Amelia March results, there were still a few noteworthy highlights. Leading the way was a 2011 911 GT3 RS 4.0 that hammered at $749,000—a strong figure considering the car had 4,000 miles on the odometer. Just behind it was a 1991 911 Carrera 4, converted to RUF RCT Evo specification by RUF Automobile in Canada, which brought $661,500. Both results underscore continued buyer enthusiasm for low-production, driver-focused cars, especially those with factory or sanctioned RUF provenance.
Keeping with the GT3 theme, the 992 GT3 RS market continued to slide over the last 30 days. Bids for standard GT3 RS models now fall between $315,000 and $375,000, down from the $400,000+ range seen earlier in the year. Even Tribute to Carrera RS-equipped cars, which previously commanded a meaningful premium, weren’t immune: a 92-mile example hammered at $424,242, while another with 1,100 miles brought $405,888—a noticeable drop compared to the $487,500 we saw for a similar car last summer. That said, not all was lost. One Paint-to-Sample, sub-1,000-mile example broke through the resistance, bringing $500,000 and proving that rarity and spec can still overcome broader market softness.
Meanwhile, the 996 Turbo Coupe market quietly delivered one of its strongest months in recent memory. Of the eleven examples on offer, only two failed to sell, and every successful bid cleared the $50,000 mark. The top performer was an X50-equipped 2002 911 Turbo—a 6-speed car with just 11,000 miles, finished in Lapis Blue Metallic over Savannah Beige Full Leather—which sold for an impressive $128,000. With clean, low-mileage cars becoming increasingly rare, it’s clear that the 996 Turbo is continuing its slow and steady climb from undervalued to collector-worthy.
The 356 market also posted a solid showing, with 10 out of the 14 cars on offer finding homes. Leading the pack was a 1958 356A 1600S Cabriolet, refinished in its original shade of Ruby Red over a reupholstered Black leather interior. A matching-numbers example, it sold for $190,000. While that result sits around the average for 2025, it marks a notable improvement over last year, when the 356 segment appeared much softer.
Overall, March 2025 followed up Florida Car Week with solid momentum, delivering both strong volume and a number of encouraging results across generations. While not every segment is trending upward, there’s still real strength in the market, especially for the right car, with the right spec, at the right time.
- David K. Whitlock is a writer for The Stuttgart Market Letter, a daily market update for Porschephiles, by Porschephiles, delivered free to your inbox. To sign up, visit: www.stuttgartmarketletter.com